Midland at transport-CH 2021

During four days the Midland regional consultant team was present with a completely new stand in the halls of Bernexpo. For the first time, the double trade fair was addressed to the commercial vehicle industry with transport-CH and to the automotive garage industry with aftermarket-CH. "We were able to meet with interested parties from both sectors and welcome a number of clients," says Lukas Noth, Sales Manager Lubricants Switzerland at Oel-Brack AG.

For a long time it was unclear whether the fair could take place in view of the Covid restrictions. With a protection concept, a test centre and other measures, it was finally possible to ensure that the fair could be held safely. 30,000 visitors honoured the efforts of the organisers and exhibitors and visited the fair in Bern from 10 to 13 November 2021.

"We are extraordinarily satisfied that we took the risk and always held on to the staging," emphasised the OK President Dominique Kolly after the fair. The feedback from many exhibitors, who praised in particular the high quality of the contacts in the B2B sector, was an incentive to hold the double trade fair again in 2023, he added.